Now available at Milwaukee and Madison airport bookstores and nationwide, award-winning marketing book — which you can finish reading on one plane ride — gives business leaders a simple six-step marketing process to keep campaigns on track By Lonny Kocina Chief Executive Officer Media Relations Agency Since the pandemic started, it seems businesses are either […]
Families Face Peril as Unemployment Benefit Expires
By Edgar Mendez Milwaukee Neighborhood News Service This story was originally published by Milwaukee Neighborhood News Service, where you can find other stories reporting on fifteen city neighborhoods in Milwaukee. Visit milwaukeenns.org. Kristina Smith lost her job in the printing industry and has been waiting for nearly two months to hear back from the state […]
Is it too late to pandemic-proof your business?
As America struggles to re-open, marketing industry veteran Lonny Kocina has smart advice for getting your business and products the attention they deserve. There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How […]
Homeowners have options for postponing mortgage payments during COVID-19
By Dylan Deprey While social distancing has worked to flatten the curve, it has also left people scrambling for work. For some, the bills and the mortgage payment have been on time for years, and in an instance they’re anxiously trying to pay what they can. According to the recently passed CARES Act, lenders cannot […]
Ideas for rebalancing your marketing campaign during this current pandemic
Marketing industry veteran Lonny Kocina has smart advice for coping with today’s challenging marketing environment When an unexpected event of national or global scale dramatically changes the marketing environment, such as what’s happening now with the coronavirus, how should marketers respond? How do you get your best salespeople in front of clients and prospects when […]
Could a typo be ruining your credit score?
How to clean your credit report faster so you can get approved to buy the things you want Three out of five Americans have an inaccuracy on their credit report. A single data entry mistake may cause you to pay higher interest rates and make it difficult to qualify for a home or car loan, […]
Wisconsin Small and Medium Sized Businesses Booming in Amazon Sales
By Mrinal Gokhale Nerdbugs is a novelty line of plush toys shaped like body organs. Its owner, Dr. Ronak Mehta, was a finalist in the 2019 Amazon Small Business Spotlight Awards. She was nominated under the Women Owned Small Business category. Mehta, a Madison based family doctor, said that the idea for her business stemmed […]
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Powers of Attorney: The Estate Planning Tools Every Adult Should Have
By Attorney Jennifer Imediegwu A Financial Power of Attorney and Health Care Power of Attorney are two very important estate planning documents. Without such powers in place, an individual is open to a guardianship action in the event of an accident, prolonged illness or mental incapacity. Guardianships can be costly and may work against any […]
What is Estate Planning and why is it Relevant to the African American Community?
By Attorney Jennifer Imediegwu When people think of estate planning, there is a flurry of misconceived notions that often dance around one’s mind. A common misconception is, “I don’t have an estate.” It’s common to think “rich people” have an estate, but the “average person” does not. The truth is that everyone has an estate, […]
New Report Gives Solutions to Decrease the Racial Wealth Divide
By Ana Martinez-Ortiz Milwaukee is a racially divided city. Beyond the segregation and discrimination that residents face, there’s also an unbalance when it comes to aspects such as education, transportation and the economy. Earlier this week, the Institute for Policy Studies, Kirwan Institute for the Study of Race and Ethnicity and the National Community Reinvestment […]
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