Now available at Milwaukee and Madison airport bookstores and nationwide, award-winning marketing book — which you can finish reading on one plane ride — gives business leaders a simple six-step marketing process to keep campaigns on track By Lonny Kocina Chief Executive Officer Media Relations Agency Since the pandemic started, it seems businesses are either […]
Is it too late to pandemic-proof your business?
As America struggles to re-open, marketing industry veteran Lonny Kocina has smart advice for getting your business and products the attention they deserve. There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How […]
Ideas for rebalancing your marketing campaign during this current pandemic
Marketing industry veteran Lonny Kocina has smart advice for coping with today’s challenging marketing environment When an unexpected event of national or global scale dramatically changes the marketing environment, such as what’s happening now with the coronavirus, how should marketers respond? How do you get your best salespeople in front of clients and prospects when […]