• Home
  • Archive
  • Media Kit
  • Contact Us
  • May 8, 2025

The Madison Times

The Paper That's More Than Black and White

  • News
    • Local News
    • National News
    • International News
    • Sports News
    • Education News
  • Columns
    • Columnists
    • Editorials
    • Letters to the Editor
    • Life Lessons with Alex Gee
  • Events
  • Health
  • Finance
  • Lifestyle
  • Classifieds
  • Community
    • Middle Spread
  • Milwaukee

Share this:

  • Tweet
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

X Prize Wants to Increase the Adult Literacy Rate in Milwaukee

September 29, 2018

By Ana Martinez-Ortiz

In the United States alone, there are 36 million low literate adults. Of that, only 5 percent have access to education which leaves a remaining 34 million left to their own devices. In this case, devices as in their mobile phones, tablets or computers.

Since the conception of the smartphone, app developers have created apps designed to serve an educational purpose. Simply by clicking download in the Google Play or App Store, a person can learn a new language, sharpen their math skills, brush up on their trivia and more. And while the educational apps that exist are great, they just skim the surface.

A few years ago, X Prize Foundation, a nonprofit based in LA, discovered only two apps existed for adults with basic literacy skills. Ideally, the apps would help an adult with basic reading level to acquire and hone their skills.

According to Haneen Khalaf, an X Prize associate, the apps weren’t good. So, in 2015, X Prize along with the Barbara Bush Foundation and Dollar General Literacy Foundation offered a prize for the team who could develop the best app. Together they came up with seven million dollars.

After announcing the amount, 108 teams applied for a chance at the grand prize. They each had to create a user-friendly app that helps adults obtain basic literacy skills. In total, 41 teams submitted an app. X Prize narrowed the selection to eight and then five. Soon they’ll be choosing one to three winners.

Throughout the process, X Prize selected 12,000 learners to pretest in Dallas, Philadelphia and Los Angeles. Once tested, learners downloaded one of the apps (Amrika Learning, Auto Cognita, Cell Ed, Learning Upgrade or People for Words) to use concurrently with their class lessons or as an alternative to class. X Prize plans to test them again to see how their results compare. These results will help determine the final app, although the top five win a $10,000 milestone prize.

Although the finals apps are soon to be selected, the competition doesn’t end there. X Prize is launching its Communities Competition and Milwaukee has the opportunity to participate and win some big bucks. The top 50 teams selected receive $10,000.

To join, groups can go to communities.xprize.org to register and create a team name. If they’re selected, they’ll be given a unique URL containing the app. All they have to do from there is send out the URL, have people download the app and use it. In August, the team with the most downloads wins.
So why is X Prize going through all this effort to create a few apps? The simple answer is because they can, but the real answer is because they want too.

Beginning in 1994, Dr. Peter Diamandis, an MIT and Harvard grad, offered a prize for the team who could create a spacecraft. Diamandis believed private space travel was overlooked, and so he offered a prize to incentive space exploration. Soon, the Ansari spacecraft launched and a team walked away with 10 million dollars.

Since then, X Prize has offered prizes in nine domain areas: space, oceans, learning, health, energy, environment, transportation, safety and robotics. Over the years, they’ve given over $140 million away in prize money.

“We identify the world’s greatest challenges,” Khalaf said. And then, they encourage the world’s residents to find a solution.

Often when faced with a problem, it seems easier to leave the solution to the scientists, politicians or geniuses of the world. X Prize believes that it’s the regular people who often create the most innovative solution and it wants to put that solution into place.

When it realized how many people throughout the nation were struggling because of a low literacy rate, it knew a solution had to be implemented.

X Prize is hoping to reach out to one million adults who are struggling with poor literacy skills. But they can’t do it without cities like Milwaukee. This is an opportunity for Milwaukee to take on a challenge and change the scope of the city (and potentially win some money along the way).

Share this:

  • Tweet
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Popular Interests In This Article: Ana Martinez-Ortiz, Literacy, X Prize Foundation

Read More - Related Articles

  • What Would Martin Luther King, Jr. Say About the World Today
  • Literacy: The Next Civil Rights Frontier
  • Literacy Matters: State Representative Dora Drake
  • Milwaukee Common Council Elects Ald. José G. Pérez as President
  • ‘Treat the Entire Person’ Milwaukee Area Health Education Center Celebrates 30 Years


Connect With Us

Become Our Fan On Facebook
Find Us On Facebook


Follow Us On Twitter
Follow Us On Twitter

Editorials

Karma Chavez
Amanda Zhang
Julianne Malveaux
Benjamin Chavis
George Curry

Journalists

Jacklin Bolduan
Brianna Rae
Aarushi Agni
Rob Franklin
Claire Miller

Topics

Brown Girl Green $
Young Gifted & Black
Universally Speaking
Ask Progress
Civil Rights

Topics

Police Shooting
Police Brutality
Black Lives Matter
NAACP
Racism

Politicians

Barack Obama
Hillary Clinton
Gwen Moore
Paul Soglin
Scott Walker

Contact Us

Phone:
414-449-4860

Copyright © 2025 Courier Communications. All Rights Reserved.
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.