MADISON — Dane County Clerk Scott McDonell announced that three public service announcements will begin airing aimed at informing voters that they need to bring valid identification to the polls in order to vote. The ads will feature former Urban League President and Madison Police Chief Noble Wray and local grocery store manager Chad Vader. (see the PSA’s at countyofdane.com/voterID).
“According to a recent Marquette poll, 1 in 5 voters around the state are unaware of the recent court ruling requiring a valid ID to vote on November 4th . This campaign is designed to let voters know of the new rules in the few days remaining before the election” said McDonell.
The three PSA’s are designed for different audiences. The first featuring Noble Wray will be aired on 18 cable channels and some network channels and will also be featured as an internet ad targeting Dane County voters. The second PSA is entirely in Spanish and will target Latino voters on both cable and the internet. The third PSA stars Chad Vader and will be run exclusively on the Internet.
“All three PSA’s refer voters to countyofdane.com/voter ID There voters have access to more information about what they need to vote, how to obtain a free voter ID card, and much more” said McDonell. Both the City of Madison and Dane County are splitting the cost of the outreach program. The total budget is $45,000. Cable advertising will start Monday and run through election day.
